Pertti Vuorela

Archive for September 2013

The Ultimate Cheat Sheet For Starting And Running A Business

by James Altucher

“No joke. This is going be a bullet FAQ on starting a business. If  you’re a lawyer, feel free to disagree with me so you can charge someone  your BS fees to give the same advice.
If you can think of anything to add, please do so. I might be missing  things. If you want to argue with me, feel free. I might be wrong on any  of the items below.
There are many types of business. Depending on your business, some of  these won’t apply. All of these questions come from questions I’ve been  asked.
The rules are: I’m going to give no explanations. Just listen to me.”

Some examples:

1. C Corp or S Corp or LLC? C-Corp.

3. Should founders vest? Yes, over a period of four years. On any change of control the vesting speeds up

4. Should you go for venture capital money? First build a product, then  get a customer, then get friends and family money (or money from  revenues which is cheapest of all) and then think about raising money,  But only then. Don’t be an amateur.

14. What if nobody seems to be buying your product? Then change to a service and do whatever anyone is willing to pay for.

18. How do you get new clients? The best new clients are old clients. Always offer new services.

24. I have lots of ideas. How do I pick the right one?  Do as many ideas possible. The right idea will pick you.

28. How long does it take to raise money? In a GREAT business, six months. In a mediocre business: infinity

63. Should I negotiate the best terms with a VC? No. Pick the VC you  like. Times are going to get tough at some point and you need to be able  to have a heart to heart with them.

72. My client called at 3am. Should I tell him to respect boundaries? No. You no longer have any boundaries.

96. Investors want to meet me and customers want to meet me. Who do I  meet if I need money? You should know the answer to that by now.

99. I can change the world with my technology. No you can’t.

100. If you’re so smart why aren’t you a billionaire? Because I sold my  businesses early, lost everything, started new businesses, sold them,  and got lucky every now and then.

You create your luck by being healthy and not regretting the past or being anxious about the future.

– – – –


Thanks to Ilkka Lavas finding these and putting them in Finnish business life:!


Expat project and The Talents available Conference: Attracting skilled international professionals

Finland needs new ideas, skill and networks for Finnish companies to grow internationally. As part of internalisation process, the topic of talent retention was raised by the Ministry of Education and Culture and the Expat-project at the “Talent available event” opened by the Prime Minister Jyrki Katainen (in picture) on 5th September 2013 in Helsinki.







While in the morning session the speakers centred the debate on the Chinese community, as an example of how international talents can facilitate
the“soft-landing” of Finnish companies in foreign markets, the afternoon agenda focused on the investigative strategy followed by the Expat-project.

According to the Expat-project, highly educated internationals living in Finland seek their Finnish peer’s recognition and friendship. Meanwhile, they are eager to advance their career in the local society. In conclusion, after a two-year research period the Expat-project’s proposal for the betterment of the current situation of the expat community is based on the following policy recommendations:

  • Bring the issue of international talent retention to the forefront of the political agenda. Increase the cultural intelligence of society and champion the success story of expats by enabling the actors to carry out the relevant actions.
  • Utilise social networks as a pathway for social and professional integration. Support the third sector and exploit the fourth sector (social entrepreneurship) as part of social and professional integration services.
  • Extend the service network in talent retention-Central Baltic Sea Region (CBSR) and Europe in joint forces. Promote cooperation and the establishment of a joint governmental agency or consulate of the CBSR in the sourcing country

The Expat-project, a two-year programme (2012-13) co-founded by the EU Interreg IV A-Programme, has focused all efforts on creating a platform to increase the interaction among expats and the Finnish public and private sectors. The core idea behind this approach lies in promoting social networking and human capital in the region.

Pictures and presentations are available at:
For more information, please contact:
  • Project Manager Christine Chang, christine.chang at, +358 44 353 3014
  • Project Secretary Heli Halla-aho, heli.halla-aho at, +358 40 140 5590
  • Senior Advisor Pertti Vuorela, pertti.vuorela at, +358 40 5452 566


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